Client Brief

This is the story of designing a business around Design Thinking and Innovation in one of the big4 consulting firms. The challenge being making a firm understand Design Thinking, where design was just related to as ppt, poster and marketing material design.

Deliverables

• Designing a customer centric product strategy, roadmap and designing initial MVPs
• Designing business models for three target segments i.e. direct to consumer, business to business and business to institution
• Operations and process design to support the business model
• Brand and communication strategy design and execution
• Go to market and launch
• Team expansion, capability development and culture design
• New product launch and business growth

Results

• It became a pioneer in giving fuel to the Design Thinking movement in India.
• It has been reckoned a strong brand with a community of 1500+ Design Thinkers backing it.
• A successful business created with a revenue CAGR of 90% over 3 years and high profitability.