Designing a business of Design Thinking

Client Brief

This is the story of designing a business around Design Thinking and Innovation in one of the big4 consulting firms. The challenge being making a firm understand Design Thinking, where design was just related to as ppt, poster and marketing material design.


  • Designing a customer centric product strategy, roadmap and designing initial MVPs
  • Designing business models for three target segments i.e. direct to consumer, business to business and business to institution
  • Operations and process design to support the business model
  • Brand and communication strategy design and execution
  • Go to market and launch
  • Team expansion, capability development and culture design
  • New product launch and business growth


  • It became a pioneer in giving fuel to the Design Thinking movement in India.
  • It has been reckoned a strong brand with a community of 1500+ Design Thinkers backing it.
  • A successful business created with a revenue CAGR of 90% over 3 years and high profitability.