Designing a business of specialized co-working for doctors
Client brief
The client was a super speciality clinic and was exploring to become a specialized co-working space. Key objectives behind driving a change in business model were:
- Activation of cost effective channels for dental and other specialities
- Becoming one stop solutions for all primary care needs
- Optimal utilization of extra space
- Revenue stability and additional sources of revenue
Deliverables
- The new service blueprint
- Redesigned customer journeys for digital interactions
- Space design blueprint
- Business model design with incumbent doctors
Results
- 6x increase in patient footfall within 3 months
- Increase in revenue with improved prediction levels
- Google Ratings and business page views increased, resulting in it reaching the top 3 positions on Google search for most commonly targeted keywords
- Cross references of patients started working with 20-23% new patient inflow directly from cross referrals