Client brief

The client was a super speciality clinic and was exploring to become a specialized co-working space. Key objectives behind driving a change in business model were:

• Activation of cost effective channels for dental and other specialities
• Becoming one stop solutions for all primary care needs
• Optimal utilization of extra space
• Revenue stability and additional sources of revenue

Deliverables

• The new service blueprint
• Redesigned customer journeys for digital interactions
• Space design blueprint
• Business model design with incumbent doctors

Results

• 6x increase in patient footfall within 3 months
• Increase in revenue with improved prediction levels
• Google Ratings and business page views increased, resulting in it reaching the top 3 positions on Google search for most commonly targeted keywords
• Cross references of patients started working with 20-23% new patient inflow directly from cross referrals