Designing a business of specialized co-working  for doctors

Client brief

The client was a super speciality clinic and was exploring to become a specialized co-working space. Key objectives behind driving a change in business model were:

  • Activation of cost effective channels for dental and other specialities
  • Becoming one stop solutions for all primary care needs
  • Optimal utilization of extra space
  • Revenue stability and additional sources of revenue


  • The new service blueprint
  • Redesigned customer journeys for digital interactions
  • Space design blueprint
  • Business model design with incumbent doctors


  • 6x increase in patient footfall within 3 months
  • Increase in revenue with improved prediction levels
  • Google Ratings and business page views increased, resulting in it reaching the top 3 positions on Google search for most commonly targeted keywords
  • Cross references of patients started working with 20-23% new patient inflow directly from cross referrals