How to solve wicked business problems

Using the award-winning Design Thinking mindset

90 minutes masterclass

Learn how to identify latent and hidden needs of customers

Learn to come up with disruptive innovation ideas

Learn to prototype new age business model and implementation strategies

Limited Period Offer

Register @ INR 199/-

What to expect from the Masterclass if you belong to

Encourage HR professionals to continuously iterate and improve HR processes and programs to become one of the most preferred employers.

Create individual development plans for employees to help them with a crystal clear career progression path.

Help businesses come up with succession plans to ensure business continuity.

Create marketing content and campaigns to generate up to 5x engagement.

Create a better go-to market strategy based on demographic and socio-economics which increases success rate by 2.4 times and market share by 2 times.

Generate smart tools to reach out to audiences and improve brand visibility. – simplify smart tools

Better understanding and a more relevant and personalised experience to increase customer experience scores by up to 20%.

Enjoyable customer experience to increase customer lifetime value by up to 22%.

Improve customer loyalty as reported by 50% of design led companies.

Make more informed and effective decisions to increase revenues by up to 32%

Reduce costs in operation to result in a 56% rise in the return to shareholder

Increase agility by allowing operations teams to quickly respond to changes in the market or customer needs.

Build an innovation culture which leads up to 228% revenue growth across a decade.

Balance the pursuit of innovation with the practical needs of their target market and the overall business goals to optimise R&D expenditure.

Continually understand evolving customer needs and stay up-to date with customer’s requirements to retain and gain market share.

Make the product easy to use for diverse age groups, ethnicity etc. by empathizing with users from diverse backgrounds and perspectives.

Build interfaces for the ever increasing mobile-first world to stay up to date with the latest trends.

Build simple designs which are easy to use and avoid customer frustration so that customer retention increases.

Identity bottlenecks and rethink the way products are stored and transported to reduce product/service delivery time.

Find new and creative solutions to reduce the carbon footprint of logistics and supply chain operations to be known as a more environment friendly organisation.

Reduce reject and overhead costs by streamlining procurement and vendor management.

About the trainer

Ajay is the managing partner at Humane Design and Innovation Consulting LLP where we help MSMEs, Corporates and funded startups to 5X there business growth with innovations, using our proprietary Design Thinking, Agility and Storytelling toolkits.

Watch your trainer in action

Ajay Aggarwal shared his thoughts on Design Thinking and how it affects modern marketing.

Design innovation

Design led

Delivery excellence

Design thinkers


Ajay is exceptional when it comes to client centricity. He has the unique skill to intuitively and rationally understand the stated and unstated needs and design a holistic journey which achieves the desired results.Have worked with Ajay to create Design thinking practice at LTTS. which we have been able to instutionalise and leverage as an organisation.Ajay is a pro when it comes to Design Thinking and champions it.Would strongly recommend him for an organisation which wants to embark on the Design Thinking journey.

Sonal Vaidya
Global Head – Organisation Development & Effectiveness at L&T Technology Services

Ajay has been an integral partner for me in bringing to KPMG HR a design-centered approach to the Human Resources function. Ajay has been with us through this journey for about 3 years first training all the HR Team members on design thinking, mentoring them on action projects to ensuring they can implement the concepts on their projects. The re-inventing performance management project resulted in the conceptualization of “OPEN performance” an approach that was centered around growth mindset. The learnings and insights from design thinking were actively used by the teams whilst refreshing our Learning, Reward & Recognition programs, and responding to how we manage a distributed-hybrid workforce. Ajay is a deep expert in Design Thinking but what’s most refreshing is that he is a true Consultant who partners with stakeholders to envision the art of the possible and helps create lasting yet impactful change.

Unmesh Pawar
Chief People Officer, Global HR Executive, Mentor & Angel Investor

Limited Period Offer

Register @ INR 199/-


You don’t need any prior experience and specific background knowledge.

  • It would help you to 
    • Gain a Deeper Understanding of Customers
    • Develop New Products that meet customer needs and Drive Revenue
    • Save Time, Money, and Effort in solving a problem
    • Overcome Cognitive Fixedness
    • Lead a Team Toward Innovation
  • You will be introduced to the four stages of design thinking process, which are:
    • Explore
    • Ideate
    • Create
    • Evolve

Participants from various professions, like HR, Business Professionals, Marketers, Entrepreneurs, Product management, UI/UX and students as well.


Registered Address: B-107, Twin Tower, 2nd Cross Road,
Lokhandwala Complex,
Andheri West, Mumbai 400053

Phone number: 8097246751
Email id:

Corporate Address: C-606, Crystal Plaza, New Link road,
Opposite Infinity Mall,
Andheri West Mumbai 400053

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