Products are forgotten, experiences live forever! At Humane Design, we craft experiences that add four-dimensional value to our customers - Functional, Aesthetic, Commercial and Emotional. We also call it as the FACE of our designs.
We design futuristic digital experiences that inspire to act
Website/ mobile app design & development
Wireframing /
Prototyping
Our approach
Information
Architecture
Content management
system (CMS)
Hosting &
Maintenance
User experience research
Deep dive into the user’s life and understand latent behaviors and challenge scenarios.
User experience design
Ideate and sketch experience storyboards and rapidly test them to create moments of happiness.
User interface design
Design intuitive and visually appealing interfaces enhancing the elements like Theme, Layout, Typography, Iconography, Motion, Interaction etc.
User experience assessment
Assess existing digital interfaces as per the best practices and benchmark them with heuristic principles that drive human behavior and decision making.
We help design connected service experiences
Improve existing services
Connect the existing services
to their ecosystems
Customer centric organization
Simplify processes
Design new services
Our approach
Customer journey mapping
Understand and map the customer’s behavior patterns, to identify the interactions they have with the existing service (or they could have with the new service).
Touch points identification
Identify the touch points of these interactions and the channels through which the interactions are happening.
Points of friction as well as points of delight.
Front stage and back stage activities
Activities that are directly affecting the customer’s judgement of the service
Behind the scene activities that are indirectly responsible for the customer’s certain judgement of the service.
Processes that act as link between the customer and the service providers
Identify weak links and gaps in the internal process, that supports the service providers in delivering the service to the customer
Design a better end to end process improving the experience of the service providers as well as output to the customer.
We create loveable brands that deliver 360 (degree) experience
Brand Strategy
Brand guidelines and communications
Creative strategy
Straplines
Identity design
Copywriting
Our approach
Research
We explore the business, competitions, target audience and any existing branding, to understand the current brand scenario and challenges
Strategy
We consolidate the brand’s purpose, core values, personality, positioning and vision for the future and device the overall brand strategy
Design
The creation of a meaningful, memorable visual identity of the brand – a design system which goes far beyond the logo, a complete brand design
Implementation
The compilation of the brand guidelines and the unveiling of the new brand to the world – in print, in digital, in motion