“DEEP IMPACT IS THE BIRTH PLACE OF GREAT INSPIRATIONAL STORIES”


A good story is a replacement of thousand presentations. We have crafted some deep impact stories working with customers, across sectors and domains. Find your inspiration and help bring a change in your organization. Check out our case studies which are like success blueprints for your own business.

  • BUSINESS
  • DESIGN & TECHNOLOGY
  • LEARNING
A global FMCG company

Increasing revenue with innovative products

Client background & brief

The client is a global FMCG company with a strong foot hold in the India market. The company is into four major categories with 10+ brands. In two of the categories (hydration and energy) the client business was losing market share as there were innovative products launched by startups and were eating up their market share. Client wanted us to help the category teams in envisioning 8 innovative products that can be launched into the market in 6 to 24 months timeframe and help them regain market.

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How did we support

We suggested a Design Thinking sprint approach to get the outcome with agility and worked with the category teams on the following:

Outcome

Quantitative:

  • Estimated revenue from the new product launches of INR 900+ crores

Qualitative:

  • Driving agility in business as the team was able to deliver product prototypes in a few days that typically would have taken 6-8 months
  • Increased cross-functional collaboration in product conceptualizing resulted in higher buy-in and faster market launch

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A tech center of a global bank .
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A large power company
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A leading brokerage firm
A tech center of a global bank

Measuring effectiveness of strategic initiatives

Client background & brief

The client is a technology center one of the largest bank across the globe.The client had a matrix structure with business functions forming a vertical structure and technology entity forming the horizontal structure in the organization.

How might we design a scorecard for client strategic councils to measure success against set targets (overall effort vs outcome) and increase the yield and engagement levels of senior leaders and staff

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How did we support

We suggested a Design Thinking approach to get the outcome with agility and worked with the business leaders on the following activities:

Outcome

Quantitative:

  • Saving of USD $52300
  • Reduced carbon emissions of 2.8 tons per year

Qualitative:

  • Simplified dashboard making it easy for senior leadership to get strategic insight

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A tech center of a global bank .
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A large power company
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A leading brokerage firm
A large power company

Design a process and a predictive model to reduce cold erosion in the boiler

Client background & brief

The client is an Indian electric utility and electricity generation company and is a pioneer in technology adoption, supporting the country's energy independence.

How might we redesign operational & maintenance process and practices for the customer (operation team) to reduce the Cold End Corrosion in the boiler

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How did we support

We suggested a Design Thinking approach to get the outcome with agility and worked with the business leaders on the following activities:

Outcome

Quantitative:

  • Estimated annual return of 0.88 Cr

Qualitative:

  • Improved CSAT Score
  • Increase in Generation

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A tech center of a global bank .
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A large power company
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A leading brokerage firm
A large power company

A journey to help the team design solutions to optimize auxiliary power consumption

Client background & brief

The client is an Indian electric utility and electricity generation company and is a pioneer in technology adoption, supporting the country's energy independence

How might we design / re-design best equipment combination for the customer for efficient running of unit to bring optimum aux power consumption for the customer .

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How did we support

We suggested a Design Thinking approach to get the outcome with agility and worked with the business leaders on the following activities:

Outcome

Quantitative:

  • Estimated savings of 20 lakhs

Qualitative:

  • Improved CSAT Score
  • Enhanced equipment life

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A tech center of a global bank .
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A large power company
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A leading brokerage firm
A leading fintech company

A handholding journey for product and technology teams to help them design & deliver products

Client background & brief

The client is an umbrella organization for operating retail payments and settlement systems in India. It is an initiative of Reserve Bank of India (RBI) and Indian Banks’ Association (IBA) for creating a robust Payment & Settlement Infrastructure in India

As a payment enabler in the market, the client wants to expand its current market space to increase awareness and usage across both assisted and non assisted payment system

How might we design a journey for the product and technology teams to help them embrace customer centric agile practices to deliver new product MVPs, thus making agility a way of life

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How did we support

We suggested a Design Thinking approach to get the outcome with agility and worked with the business leaders on the following activities:

Outcome

Quantitative:

  • Under assessment

Qualitative:

  • Increase is number of new users
  • Increase in awareness of payment products
  • Increase in NPS
  • Increase in revenue

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A tech center of a global bank .
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A large power company
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A leading brokerage firm
A leading brokerage firm

To build India's number one option broking house to enable success in option trading journey for our valuable customers

Client background & brief

Client is an Indian retail brokerage full-service brokerage firm, that as of 2020, was the fifth largest full-service firm and the 8th largest stockbroker in India with 16 lakh customers.

Client is one of the pioneers of online trading in India. But, due to disruptive businesses, they are losing their market share.

How might we design journeys to deliver product increments with speed for the customers & critical stakeholders by embracing customer centric agile practices

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How did we support

We suggested a Design Thinking approach to get the outcome with agility and worked with the business leaders on the following activities:

Outcome

Quantitative:

  • Projection- additional annual revenue income of 18 crores.

Qualitative:

    • Increase in new customer acquisition
    • Increase in reactivation of existing accounts
    • Incremental increase in customer lifecycle

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A tech center of a global bank .
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A large power company
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A leading brokerage firm

Brand identity re-design

Client background

Kimia is one of the fastest-growing pharmaceutical companies in India, focused on developing and manufacturing Active Pharmaceutical Ingredients (APIs) & Advanced Intermediates and offering Contract Manufacturing services.

Client brief

The pharmaceutical company wanted to go global and re-create their identity

Deliverables
  • Strategic brand experience
  • Website
Results

A redesigned website with new brand identity suitable for a global audience.

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Brand Experience Design
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Web Experience Design
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TheLeanCo.
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Fleming Laboratories
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Qonty

Brand identity re-design

Client brief

The lifestyle company wanted to re-design their packaging and re-create their identity

Deliverables
  • Brand Identity
  • Redesigned Packaging
  • Mockups
  • Website creatives
Results

New designs for packaging of various products and creatives for new website

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Brand Identity
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Packaging
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Website Creatives
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TheLeanCo.
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Fleming Laboratories
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Qonty

Brand identity & website re-design

Client background

Kimia is one of the fastest growing pharmaceutical companies in India focused in developing and manufacturing Active Pharmaceutical Ingredients (APIs) & Advanced Intermediates and offering Contract Manufacturing services.

Client brief

The pharmaceutical company wanted enhanced web presence and standard brand experience

Deliverables
  • Strategic brand experience
  • Website
  • Social media presence
Results

A redesigned website with new brand identity suitable for global audience.

Right Image
Brand Experience Design
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Web Experience Design
Image 1 Image 2

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TheLeanCo.
Image 2
Fleming Laboratories
Image 3
Qonty

Brand identity & packaging design

Client brief

The lifestyle company wanted to re-design their packaging and re-create their identity

Deliverables
  • Brand Identity
  • Redesigned Packaging
  • Mockups
  • Website creatives
Results

New designs for packaging of various products and creatives for new website

Right Image
Brand Identity
Image 1 Image 2 Image 3 Image 4 Image 5 Image 7
Packaging
Image 1 Image 2 Image 3 Image 4 Image 5
Social Media Posts
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Amazon A+ listing banners
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TheLeanCo.
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Fleming Laboratories
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Qonty

Website design

Client brief

Otito stands for clean products, transparent processes and above all, helping you transition to a simpler, more sustainable way of life. The website should be the reflection of this.

Deliverables
  • An e-commerce website
Results

A niche food e-commerce platform inspired by the UN Sustainable Goals.

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Website Design
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TheLeanCo.
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Fleming Laboratories
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Qonty

Mobile App design

Client brief

A premium cab aggregator services company was looking forward to built Mobile Application platform to solve problems associated with local and outstation rental cabs​

Deliverables
  • An Android app
Results

A fully working and deployable app on Play store (and future plan to implement on app store).​

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App Design
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TheLeanCo.
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Fleming Laboratories
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Qonty

Mobile App and Website design

Client brief

An enterprise solution that uses intelligent technology to track, manage, and reduce the risk of virus exposure​

Deliverables
  • An app for Android as well as iOS
  • Web app
  • OTA
  • Website
Results

Multiple platforms designed and developed ensuring comprehensive employee safety and smooth running of operations.​

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App Design
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Website Design
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TheLeanCo.
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Fleming Laboratories
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A leading paints company

Increase market share by redesigning contractor relations

Client background & brief

The client is a pioneer in the Indian paints industry. They have traditionally disrupted the paints market by introducing new products and business models of selling paints. One of their models was the contractor empowerment program. Due to intensified competition, the differentiation does not exist anymore and we need to think of a new differentiated value proposition for the contractors.

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How did we support

We suggested a Design Thinking sprint approach to get the outcome with agility and worked with the category teams on the following:

Outcome

Quantitative:

  • Increased team collaboration and confidence to create something new. Greater understanding of the new age contractor
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A leading paints company
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A leading Real Estate company
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Real Estate company
A leading Real Estate company

Storytelling to build relatable narrative for engaging potential customers

Client background & brief

The client is a leading real estate developers in India. “Ultra luxury homes are driving housing sales across most cities” The real estate developer ventured into the luxury housing space offerings with projects worth of crores. Their target customer are the elite and affluent ones. They were looking for differential ways to communicate and pitch their customers for an engaging experience.

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How did we support

We worked with the sales, marketing and CRM team for crafting stories that can are relatable to the customers and can drive sales.

Suggested a 2-day Business Storytelling workshop to get the outcome from this initiative. The team worked on the following:

Workshop output

  • Stories that resonates with the target customers which became a part of the sales pitch.
  • Brochure that communicates key information and capture the attention of the target audience.
Benefits

  • Teams learnt to craft and tell customer centric stories
  • Each person added 3 stories to their personal story bank

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A leading paints company
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A leading Real Estate company
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Real Estate company
A Leading Real Estate company

Design a differentiated experience

Client background & brief

The client is a pioneer in the real estate industry. Due to a newly emerged competitor who had a much larger mall built in the vicinity, the footfall was getting low in numbers. Thus, the client felt the need for designing new experiences for the customers & shop owners in the mall in order to increase the footfall in the mall thus increase business.

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How did we support

We worked with the malls team towards defining what a differentiated experience meant.

Suggested a 2-day Design Thinking sprint approach to get the outcome with agility and worked with the team on the following:

Sprint output

  • New engagement activities for different personas were identified during the workshop
  • Differentiated value proposition for customer and the shop owners in the mall
Benefits

  • Teams learnt to craft and design customer centric experiencess

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A leading paints company
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A leading Real Estate company
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Real Estate company
A premier business school

Crafting the mindsets of future CHROs

Client background & brief

The client is a private business school and one of the oldest school in India. They have always maintained a global outlook. And are the first among management schools in India to internationalize their academic programs

How might we design a learning journey for the students (CHROs) to ensure the students understands and applies the key tenets of design thinking in their personal and professional space?

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How did we support

We worked with the students at the school who are CHROs in leading companies across India.

Suggested a 4-week Design Thinking learning and practicing journey to get the outcome from this initiative. The journey was planned to ensure the participants applies the key tenets of Design Thinking on an action learning project. The team worked on the following:

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Workshop Output

  • Teams learnt to collaborate, apply customer centric approach to understand problems clearly, design solutions and tell customer centric stories
  • Each team worked on different projects across the journey.
Benefits

  • Design thinking Practitioners Certification
  • Apply tenets of design thinking in the real business challenges

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A leading paints company
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A leading Real Estate company
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Real Estate company
A Leading Real Estate company

Delivering serenity and client satisfaction

Client background & brief

The client is a leading real estate development company in India known for its exquisite residences, adaptive workplaces, and eco-friendly constructions. The company has a strong commitment to sustainability and has received certifications and awards for its green buildings. The sales team faced a challenge when a loyal client expressed concerns about purchasing a new flat worth 3 crore. The client's elderly parents would be disturbed by the surrounding noise of traffic. Despite efforts to persuade the client and provide alternative options, the client refused to relocate. Thus, finding a solution to minimize the noise disturbance became crucial for closing the sale.

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How did we support

HDI supported the sales team using Design Thinking to address the client's concern. Through brainstorming, collaboration & ideation sessions to generate innovative ideas. During this process, the idea of introducing soundproof windows emerged as a viable solution.

Outcome

Quantitative:

  • Soundproof windows reduce outdoor noise by 85-90%, minimizing disturbance from the outdoor noise.
  • Increases the sales potential of flats in the building

Quantitative:

  • Enhanced comfort, improved quality of life, and increased satisfaction for the client and their parents, showcasing our client's commitment to customer needs.

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A leading paints company
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A leading Real Estate company
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Real Estate company
A large FMCG company

Develop a customer centric approach to innovation

Client background & brief

The client is one of the largest snack companies with presence in more than 150 counties across the world. They understand consumer needs and delivering snacks with consistent quality and taste.

How might we design a learning journey for research & development team to bring customer centric approach to solve their key challenges in managing and leveraging data to draw insights and guide their innovation goals

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How did we support

We worked with R & D, marketing, sales team etc to achieve the outcome of this journey.

Suggested a 6-week Design Thinking learning journey to get the outcome from this initiative. The journey was planned to ensure the participants applies the key tenets of Design Thinking. The team worked on the following:

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Workshop Output

  • Collaborate with the teams, apply customer centric approach to understand problems clearly, design solutions and tell customer centric stories,
  • Each team worked on different problem themes across the journey.
Benefits

  • Design Thinking Practitioners Certification
  • Apply design thinking in the real business challenges

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A leading paints company
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A leading Real Estate company
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Real Estate company

At Humane Design, we’re here to help you succeed.

Corporate Address:
C-606, Crystal Plaza, New Link road,
Opposite Infinity Mall,
Andheri West Mumbai 400053

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© 2023 Humane Design and Innovation Consulting LLP.

Corporate Address:
C-606, Crystal Plaza, New Link road,
Opposite Infinity Mall,
Andheri West Mumbai 400053

Our Portfolio

Clients
Success stories

     

© 2023 Humane Design and Innovation Consulting LLP.